Web Analytics Integration for CoreMetrics™

Before you begin, you need to find out the values that CoreMetrics uses for your web site for the following parameters:

 

Name Parameter Required/Optional
Vendor cm_ven Optional
Campaign cm_cat Optional
Placement cm_pla Optional
Item cm_item Optional

 

To set up Web Analytics Integration for CoreMetrics

1. In the left Navigation bar, select Utilities > Administration > Sites.

The Site page opens.

2. Do one of the following:

The Edit Site or New Site page opens.

3. Select the Web Analytics tab.

The Web Analytics tab opens.

 

4. Do one of the following:

5. Select the Enable checkbox next to CoreMetrics.

 

The parameters for CoreMetrics appear.

 

6. For each parameter, type the parameter value in the Value field.

TIP: All parameters are optional. You can use merge tags as values. For a list of supported merge tags, see Merge Tags.

7. Click Save.

 

Web Analytics Integration for CoreMetrics is enabled and the Sites page opens.

 

8. Enable tracking for each mailing you want to track.

For more information about enabling tracking, see Tracking Opens or HTML Capability.